Carlton talks about Instilling Value & Purpose to your Organization
Organizations that clearly define their purpose or mission, and activate values to support them, are well positioned for long-term success in a rapidly changing business climate. These purpose- and mission-driven organizations are clear about why they exist and how they plan to achieve their objectives. They’re well-equipped to navigate change, disruption and rising expectations from employees, customers, partners and their communities. Navigating these market pressures has never been more important as businesses face a competitive landscape and rate of change unlike anything experienced before.
Purpose, mission and values are strategic business elements that, when thoughtfully developed and effectively implemented, act as a roadmap, helping organizations stay on track and work toward achieving their ultimate goals. They help guide business decisions, inspire employees and establish customer loyalty.
In Beehive’s Guide to Purpose, Mission, and Values Alignment, we:
- Provide a level set on definitions for purpose, mission and values
- Clarify the business case for selecting either a mission-driven or purpose-driven approach
- Explain why purpose, mission and values alignment is increasingly critical to business success
- Demonstrate the importance of values for activating purpose or mission
- Highlight how purpose, mission and values alignment leads to better business outcomes
- Provide recommendations on how to use strategic communication for effective purpose, mission and values alignment
- Clarify why now is the time to prioritize this work
